Social Media Marketing
Social media marketing strategies designed to scale
What's Included in Our Social Media Marketing Services
Our social media strategy follows the same steps as those we use in marketing in general: TRACK > TEST > TWEAK > REPEAT. Measurement and tracking are key to optimizing social media, you can’t maximize what you don’t measure and track ;better data equals better results. Learn more about our social media services list and packages below!
COMPLETING A COMPETITOR ANALYSIS
Conducting a market analysis of your service areas and industry.
Finding local competitors currently outperforming you in audience size and engagement.
Analyzing content and messaging that performs well in your industry
CREATING DATA DRIVEN PAID SOCIAL CAMPAIGNS
Creating custom audiences to best target your company and brand.
Creating copy and imagery for high-performing social ads.
Split-testing ad copy.
Reporting and improving paid social ads
MANAGING & MONITORING YOUR SOCIAL REPUTATION
Monitoring social media reviews.
Monitoring social media feedback and sentiment.
Monitoring social engagement from campaigns.
Monitoring brand mentions and chatter across social platforms
CREATING ENGAGING ORGANIC SOCIAL CAMPAIGNS
Creating and posting unique graphical flyers
Researching content that has high engagement with your audience.
Monitoring engagement and interaction
TRACKING YOUR SOCIAL CAMPAIGNS
Tracking and optimizing your audience and reach.
Tracking and optimizing engagement rates.
Tracking and optimizing click-through-rate and leads.
Tracking and optimizing your ROI on paid social campaigns
AMPLIFYING YOUR EFFORTS WITH WEBSITE INTEGRATION
Installation of social widgets on website
Optional website social feed
Adding social buttons like “Share on Facebook” or “Pin This” to website content and more!
Benefits of social media marketing
Using effective social media strategies is just one component of your digital marketing plan. You wouldn’t try pitching a tent with one pole; the same goes for digital marketing. If you want to see results from your digital efforts, you need to think beyond social.
Humanize your business:
Social media enables you to turn your business into an active participant in your market. Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust.
Generate leads and customers
You can also generate leads and conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles, and appointment booking capabilities.
These platforms open up both direct and indirect lines of communication with your followers through which you can network, gather feedback, hold discussions, and connect directly with individuals.
Between the link in your profile, blog post links in your posts, and your ads, social media is a top channel for increasing traffic to your website where you can convert visitors into customers.
Increase brand awareness
The visual nature of social media platforms allows you to build your visual identity across vast audiences and and improve brand awareness. And better brand awareness means better results with all your other campaigns.
What Makes ISOFT Different
Our goal is to be the best analytical, data-driven online marketing and social media marketing company on the planet! Unlike other social marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “social gurus” will ever know—call us and see).
Custom Pricing Plans
Ideal For Any Business Startup
Custom Pricing Plans
Interaction and engagement with social
Your Social Media Department
Custom Pricing plan
Interaction and engagement with
social media audience
MAJOR SOCIAL MEDIA PLATFORMS
“With 2.8 billion monthly users, Facebook maintains its position as the leading social media platform. Easily connect with your audience and promote your business with engaging content,boosted posts and intelligent Facebook ads
Create a community of loyal followers and brand enthusiasts with engaging photos, videos, and Reels. As a business on instagram, the platform will be working for you as it helps 83% of its users make the decision to buy a product or service .
Every business knows how important Google Business Profile is to visibility and reputation of a brand , providing key info to customers. Elevate your listing with posts optimized for success
Start building valuable relationships with business owners and top decision-makers on the most popular B2B network: LinkedIn. Through intelligent content and targeted ads, you can increase brand visibility in your targete market .
Twitter’s fast-paced environment makes it easy to get your message delivered quickly to a wide audience. This platform is perfect for followers to access customer support, connect with your business and see your brand personality
As the second largest search engine in the world , YouTube is a powerful tool for businesses, offering a vast platform to share content and boost your online presence and gain exposure for your products and services
This unique platform is all about discovery and is perfect for businesses looking to grow their audience. Acting as more of a search engine, you can connect with users that are interested in your brand through eye-catching pins and intriguing ads
TikTok is a popular social media app that allows users to create, watch, and share 15-second videos shot on mobile devices or webcams. With its personalized feeds of quirky short videos set to music and sound effects, the app is notable for its addictive quality and high levels of engagement.
Frequently Asked Queries
Professionally foster cutting-edge imperatives for just strategic theme areas. Collaboratively future-proof scenario awesome delivery.
When trying to figure out the most beneficial social media platforms for your business to be on, you have to first think about your target audience—where are they spending their time? On what platforms are they interacting the most with brands? Second, you have to think about your brand—does this platform fit my business’ image and voice? If you’re not entirely sure, our team of social media marketing experts will work with you to determine what platforms make sense for your business.
Boosting a post on Facebook means applying money to a post that’s already on your Page’s timeline to better reach a chosen target audience. Once boosted, your post will show up as an ad in the audience’s News Feed. Now, a Facebook ad created through Ads Manager offers more advanced customization with a variety of campaign objectives, ad placements, and targeting solutions to help you achieve your specific business goals.
We have affordable marketing plans for every network that offer flexibility for you and your budget. If those don’t fit quite right, our team of social media professionals can also build custom strategies tailored to your exact business needs.
Working with a social media marketing agency offers years of experience and a team of dedicated social media professionals that you won’t find anywhere else. While you focus on running your business, our focus will solely be on strategy and helping you grow your social presence. We have the specific skills, tools and expertise to help you navigate these platforms, connect with your audience and make a real impact on your overall digital success.
Yes! Facebook Ads are a powerful tool for businesses and yes—they still work. Unfortunately, a lot of businesses tend to struggle with Facebook advertising and its intricate processes. But that’s where we can help. Using our strategic approach to Facebook Ads, our social media team will work with you to define your core objectives and ideal audience, and build an effective ad campaign that delivers results for your business.