Social Media Marketing

Social media marketing strategies designed to scale

What's Included in Our Social Media Marketing Services

Our social media strategy follows the same steps as those we use in marketing in general: TRACK > TEST > TWEAK > REPEAT. Measurement and tracking are key to optimizing social media, you can’t maximize what you don’t measure and track ;better data equals better results. Learn more about our social media services list and packages below!

COMPLETING A COMPETITOR ANALYSIS

Conducting a market analysis of your service areas and industry. Finding local competitors currently outperforming you in audience size and engagement. Analyzing content and messaging that performs well in your industry

CREATING ENGAGING ORGANIC SOCIAL CAMPAIGNS

Creating and posting unique graphical flyers Researching content that has high engagement with your audience. Monitoring engagement and interaction

CREATING DATA DRIVEN PAID SOCIAL CAMPAIGNS

Creating custom audiences to best target your company and brand. Creating copy and imagery for high-performing social ads. Split-testing ad copy. Reporting and improving paid social ads

TRACKING YOUR SOCIAL CAMPAIGNS

Tracking and optimizing your audience and reach. Tracking and optimizing engagement rates. Tracking and optimizing click-through-rate and leads. Tracking and optimizing your ROI on paid social campaigns

MANAGING & MONITORING YOUR SOCIAL REPUTATION

Monitoring social media reviews. Monitoring social media feedback and sentiment. Monitoring social engagement from campaigns. Monitoring brand mentions and chatter across social platforms

AMPLIFYING YOUR EFFORTS WITH WEBSITE INTEGRATION

Installation of social widgets on website Optional website social feed Adding social buttons like “Share on Facebook” or “Pin This” to website content and more!

Benefits of social media marketing

Using effective social media strategies is just one component of your digital marketing plan. You wouldn’t try pitching a tent with one pole; the same goes for digital marketing. If you want to see results from your digital efforts, you need to think beyond social. 

  • Humanize your business

    Social media enables you to turn your business into an active participant in your market. Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust.

  • Generate leads and customers

    You can also generate leads and conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles, and appointment booking capabilities.

  • Build relationships

    These platforms open up both direct and indirect lines of communication with your followers through which you can network, gather feedback, hold discussions, and connect directly with individuals.

  • Drive traffic

    Between the link in your profile, blog post links in your posts, and your ads, social media is a top channel for increasing traffic to your website where you can convert visitors into customers.

  • Increase brand awareness

    The visual nature of social media platforms allows you to build your visual identity across vast audiences and and improve brand awareness. And better brand awareness means better results with all your other campaigns.

What Makes ISOFT Different

Our goal is to be the best analytical, data-driven online marketing and social media marketing company on the planet! Unlike other social marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “social gurus” will ever know—call us and see).

Basic

New company

Custom Pricing Plans

Month

Standard

Ideal For Any Business Startup

Custom Pricing Plans

Month

Premium

Your Social Media Department

Custom Pricing Plans

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Frequently Asked Questions

Professionally foster cutting-edge imperatives for just strategic theme areas. Collaboratively future-proof scenario awesome delivery.

When trying to figure out the most beneficial social media platforms for your business to be on, you have to first think about your target audience—where are they spending their time? On what platforms are they interacting the most with brands? Second, you have to think about your brand—does this platform fit my business’ image and voice? If you’re not entirely sure, our team of social media marketing experts will work with you to determine what platforms make sense for your business.

Boosting a post on Facebook means applying money to a post that’s already on your Page’s timeline to better reach a chosen target audience. Once boosted, your post will show up as an ad in the audience’s News Feed. Now, a Facebook ad created through Ads Manager offers more advanced customization with a variety of campaign objectives, ad placements, and targeting solutions to help you achieve your specific business goals. 

We have affordable marketing plans for every network that offer flexibility for you and your budget. If those don’t fit quite right, our team of social media professionals can also build custom strategies tailored to your exact business needs.

Working with a social media marketing agency offers years of experience and a team of dedicated social media professionals that you won’t find anywhere else. While you focus on running your business, our focus will solely be on strategy and helping you grow your social presence. We have the specific skills, tools and expertise to help you navigate these platforms, connect with your audience and make a real impact on your overall digital success.

Yes! Facebook Ads are a powerful tool for businesses and yes—they still work. Unfortunately, a lot of businesses tend to struggle with Facebook advertising and its intricate processes. But that’s where we can help. Using our strategic approach to Facebook Ads, our social media team will work with you to define your core objectives and ideal audience, and build an effective ad campaign that delivers results for your business.

Would you like to start a project with us?

HOW ABOUT BOOKING A CALL RIGHT NOW WITHOUT COMMITMENT AND TALKING MORE ABOUT YOUR COMPANY NEEDS?